Here is my summary for the day. Pics at the bottom
Josh Hallet begins
originally “josh is tired of traveling so everyone is can come here”
Shel Israel
- From SV geeks to Kenyan orphans
Naked Conversations with Scoble
SAP hired to converse with the people that would be the social network. 23 countries, 5 continents.
moved past tools, too many to worry with now
Differences were vast in some cultures, Germany not enthralled with social media, Africa loves it
How will the traditional media take in the new stuff. Old demo doesn’t pay attention, new one is plugged in to the citizen journalism. Old demo dies off, trend won’t change.
Issac Mao, old guard doesn’t know what you are doing. makes them uncomfortable but can’t figure it out.
China blog culture not that different than here. Gov is tracking but bloggers have to play it close to the lines, “Don’t create another Tinnemen Square”. Blog conference in China, 500 last year, over 1000 this year.
China is best example of how social media can effect freedom and expression, move to the populace
Tools, places, participation levels change but it is still the same concept.
Video as a social medium will be hot in a year and a half, enter into the enterprise level where it is dead right now
Blogging Basics
Chris Scott - iamzed.com
What is a blog? weblog, feed, contemporaneous, chronological, topic organization (tagging, categories, etc)
How do you want to use it: CMS versus blog. Questions for business. Need to think about branding of site. Personal could be closer to pure blog while business needs to possibly have distinction or use it as CMS.
Hosted versus on a free site: business needs it locally hosted, branding and credibility. Email from domain name lends credibilty. Personal has flexibility.
How to handle the message: policy, comments sections: when to close, when to open, comment/ track-back spam
Copyscape.com looks for duplicate content on other sites
Blogging Tools
Judson Collier - Macteens
What is rss and ping, why
lots of good technical stuff for the beginner, blogger versus wordpress, hosted versus self hosted.
Minor SEO questions, transferring, need for your own domain name even if forwarded for the moment
Orlando Local Scene
Alex Rudloff - emurse
Coworking - got keep pushing, need for physical location
need to own a piece of the community.
Use meetup.com, twitter.com, floridacreatives.com, orlando co-working google group, likemind.us,
B&S coffee joint downtown for likemind and possible lunch thing
Photowalk, more things like BlogOrlando or less geeky BarCamp that is not as formal.
Start evangelizing, selling those that are here and sell Orlando
Tags: BlogOrlando, Florida Creatives (technorati), CoWorking Orlando, Orlando Scene
Local list of twitter names and maybe a blog roll
Community Blogs
Danny Sanchez - journalstopia
Experiment with hyper-local blogs by citizens. Not citizen journalism. Based on demand for area, close to geographic areas. Looking for community engaged people not single issue blogger.
Move to community blogging with shared interest and not necessarily geographic.
Houston Chronicle bases it on interest
Hyperlocal - moving beyond
Tommy Duncan www.sticksoffire.com
Smaller the community, key is tight focus. Allows flexibility in disseminating the real info about what is going on. Not out to replace newspaper, not constrained by editorial board.
Can hyperlocal ever make a living. Probably not, keeps a passion rather than write for hire
Each HS football team should have their own blogger.
Not always about the numbers but about who is reading and what you can give them.
www.tampblab.com post aggregator for tampa/st. pete/sarasota etc.
Seperating Digital Lives
Alicia Dorset - MS&L
Came in late, about how to keep your job and your online persona.
Good defense is having a good offense. Make sure there is plenty of good to counter any or all bad.
Dude, scrap-booking is like hockey on paper. Evil, evil people. Sounds like the next Christopher Guest movie.
SEO
full, going to …
Product Development
Doug Coustan - earthlink
Agile development: fall early, fail often
Create a product cycle that is quick but with space for immediate feedback and change based on that feedback.
waterfall versus agile. Waterfall is shipping once a year or long cycle, hard to make immediate change. Agile is quick release and allows top down change to happen rapidly.
Is this going to be the realm of marketing and pr or pushed by other mechanisms. How do exact the change once the conversation is started.
Here are my photos below or you can see everyone’s from the flickr group
Technorati Tags: BlogOrlando, Orlando, BlogOrlando 2007, technology, unconference
Thanks for the wrap up on some of the local issues. Do you know where they are going to post all the local information such as Twitter, etc?
I stayed in the over crowded tech room all day and would love some more wrap up from the local area! Again much appreciated!