BlogOrlando3 - Afternoon Sessions
September 28, 2008
Here are the BlogOrlando afternoon sessions:
Beyond Google
Leah Jones - http://www.edelman.com/ - http://www.slideshare.net/leahjones/search-for-roi
using search to monitor the conversation about your company/product
- find conversations that you have missed/did not know about/ another angle
Don’t stick with just google
- trend calednar from blogpuls
- icerocket use for measuring
- technorati is [like] today - s.technorati.com is the old good one
- boards and forums are still REALLY IMPROTANT for many brands, think of the reasons why people join: specific interest, trust, community, information from thoseshare the previous
- see what people are taking photos of in relation
- social networks, check the niche groups for social stuff, search for the “[insert niche group] myspace”
- search twitter for things mentioned in passing
Boolean search - use it - makes the search more specific to inclusion or exclusion of related terms
Almost all search engines that will give an rss feed for search results [cool]
New New Media
Sarah Perez - http://readwriteweb.com/
Over bookmarking [hmm, you can search it, yours and others plus blogging the post make it niftier]
Google custom search engine
Snackr.net [adobe air app]
Scan the rss for the interest, keep folder for ideas, develop technique to move through the masses of info [crap] can spend hours of reading if fall into reading each story
Lots of contact from PR, PR trys to drive content and wrap you up in the excitement, blinding you into the “way, cool goodenss” of their products.
Traditional Media and The Web
Danny Sanchez - http://www.orlandosentinel.com/ - http://journalistopia.com/
Ryan Price - http://bonniercorp.com/ - http://popsci.com - http://ryanpricemedia.com/
Eric Marden - http://bonniercorp.com/ -http://popsci.com - http://xentek.net/
Ian Monroe - http://orlandoweekly.com/
Moving traditional media onto the web
- added normal social stuff, bookmarking, rating, commenting etc
- new is flickr pool added
predictions exchange http://ppx.popsci.com
- like and intrade type for news items
- interesting to see what the reader and users is driving interest is the stocks
web and print not totally equal at popsci
- ad on print is worth 7 figure while web is 1/4 mill
- similar in Weekly
- ad people push the 2 differently
- misconception that internet ad is not as effective
- once was value added concept, moving to different
- 2 types of users utilizing the site, some overlap
- reach past the geographic area with dining data base, 3rd of the [weekly] site usages
- scaling issue with print, only so many copies
popsci is more of web only
- but that is what traditional media is good at, content creation
- afraid to devalue print content
- their market is nailed
Very targeted website
- 5 posts
- quantify
- Weekly has all print on site plus some blogs
Ways to use he site to put new content together
- connect the two, cms for online and push to print
- put events out into the cloud not lost in the print
Maybe good to separate
- OS has 20% overlap
- Users have frustration when crossover, broken up different
Free up old content
- compare the new ad content vs the subscription
- archives after 30 days
- url changes when in archive, have to hand manage and keep active
Zell drama
- new owner focused on revenue
- editorial has remain the same
- cuts have changed total coverage not refocus the story
Weekly is part of larger division
- some decisions made universal
- input is sought by management from local issues
Channel for large media
- legacy code creates inertia
- misses out the new ways or means
- don’t know what thy want: homegrown, open source, proprietary
- flip side: can have scale issues if go renegade or unknowledged
- bad decisions of development can haunt
use the little tools that allow you get what you need and work with what you got
- nobody picked the cms
pay attention to how the site will actually be used rather than how you want it to be used
- usability studies
profiling the reader to the ads
- Weekly it is an upsell
- companion positioning - sponsored article on popsci.com
- content and ad management system cross paths at rendering only
Comments from Users
- Devoweling harsh comment
- managed on bonnier
- hard for traditional editorial to handle the wild wild west
- OS will kill the comments if way too touchy
orlando scene
groups
florida creatives
barcamp orlando/ tampa/ chaos
doterati
likemind
digital media alliance florida
colab / coworking
ucf incubator program
user groups
upcoming events
convergence
create chaos
ignite orlando
the knowledge shop [lab for hire]
florida creative wiki has:
- event calendar
- wireless locations
- is user generated
Why We Blog
Erik Hersman - http://afrigadget.com - http://www.ushahildi.com - http://www.whiteafrican.com
Afrigadget is one Times Top 50 sites
Ushahildi about crowd sourcing news from citizens in realtime.
Blog for changing the world. It doesn’t have to exist in a bubble or vacuum. His success shows that local grown is possible. Think local, act local is something that I feel has been talked at the conference. Meet those that are doing, then go back and do. FL Creatives is great start.
The notice gained from a small blog can bring bigger items to other works and jobs. Case in point is the realty startup, Eppraisal, used the blog to gather the attention while it was sucked up by Zillow. Became a success by clear, concise and dependable advocacy and content. The handmade plane and bike motor featured on Afrigadget is other examples of how the world can connect.
Posted in O-Town, technojunk
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