Here is the first bits of Wordcamp Orlando goodness from the morning sessions. You can also check out the google wave feed, just search [ with:public wordcamp orlando ]. Will add more photos from the Flickr pool and any videos as I go along.
People Are The Killer App from Geno Church and Eric Dodds
WordCamp Orlando 2009 – Geno Church, originally uploaded by seanosh.
People don’t trust ads, they trust people.
90% of word of mouth is done person to person, keller fay talk track report 2009.
“Reframe the conversation”. campaign vs. movement. campaign has beginning and end, movement goes on as long as people want, C – war language, M – about moving people, C – tired and ignored, M – about exciting people, C- about listen to me, M – about being apart of something
Create a barrier to entry to “get some skin in the game” for members. Keeps total numbers down but up the passionate participants to near 100% level.
Essence: allow the community to take hold and ownership of the community itself. Allow the community to develop itself and drive leadership and vision from within. Use community as tool to discover real marketing slices and to develop products directly from inout of those passionate about the product. Sales increased in affected areas,
build it like money will run out tomorrow.
Slow build = sustainibilty
High Performance Wordpress – Barry Ambramson
WP is Fast and Scalable
Runs through the versions of installed WP, servers and types of hosting etc
WP Supercache is good
VPS [virtual private server]
- PHP Opcode Cache: renders code and then caches it so it doesn’t have to compile again [x cache, etc]
- Wordpress persistent object cache
- CDN
From other tracks:
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